Honey Magazine
Youblast Global Inc. (formerly Sahara Media, Inc.) purchased Honey Magazine from Vanguarde Media in 2005 after six successful years of phenomenal newsstand growth, when the magazine reaching a readership of 1.5 million. Advertisers that supported also supported the empowerment of urban females. At a time when ethnic and urban artists did not have cover opportunities with most celebrity and fashion magazines, today’s icons such as Beyonce, Tyra Banks, Jennifer Lopez, Pink, Mary J. Blige, Lauryn Hill, Aaliyah, and others all appeared on the cover of Honey – usually as these artists' debut cover.
In 2009, Honey was relaunched as an online destination and Honeymag.com is now the fastest growing urban female lifestyle portal, with original content about fashion, celebrities, breaking trends, music, beauty, love, and careers. This digital re-launch of Honey is positioned to exploit consumer shifts away from traditional print media to digital offerings. Honeymag.com is the best-in-class destination site for multicultural urban women, a place where users can engage with the latest gossip and other entertainment, fashion, beauty, and lifestyle content.