The Swarm

Celebrities are - bar none - the number one traffic driver to a web portal. At Honey Magazine, our strategy for doing so is two-fold. Not only do we provide consistent celebrity coverage in music, fashion and entertainment, but we also seek to build strong relationships with celebrities through our flagship section: The Swarm. This is where everyone from hot new singers like Melanie Fiona to models like Bree of America's Next Top Model can talk directly to Honeymag readers via regular online columns. Besides providing a platform for celebs to sound off, the Swarm is moving towards being a user-generated content space for all our readers to share their thoughts, highlight products, and communicate with friends in a dynamic and vibrant way. The Swarm seeks to offer our Honey readers the style and sauciness of blogs with the sophistication and substance of a proper column.